No more pesky calls, SMSs from Tuesday

To avail the service, the customers will have to get themselves registered with the National Customer Preference Registry, earlier known as "National Do Not Call Registry". The regulations include fines ranging from Rs.25,000 to Rs.250,000 for the defaulting companies.
http://ummid.com/news/2011/September/26.09.2011/no_more_unwanted_call_sms.htm