Digital campaign that draws teen ingenuity, creativity | ummid.com

Digital campaign that draws teen ingenuity, creativity | ummid.com
"Now, nearly 50 percent of the population is below the age of 25 in India. The total youth population of India is around 500 million, which is more than the combined population of USA, England and France. So appealing to the youth is very important," says advertising and marketing guru Alyque Padamsee.