Sunday, March 9, 2014

Pakistani fashion retailers eye e-commerce to woo Indian markets | ummid.com

Pakistani fashion retailers eye e-commerce to woo Indian markets | ummid.com

One of the pioneers of Pakistan's fashion-retail chains, Zahir Rahimtoola, became the first to open an e-store of its established Labels brand in August 2012. The idea was to reach out to a new customer base not only in Pakistan but in other countries as well, with India being one of them.